Go Luxe Beauty was created to enhance the things that make us unique, not just as a woman, but a black woman in modern society.
When I created Go Luxe Beauty, I ultimately wanted to create a versatile product that any and everyone could wear. My hair is relaxed/permed, and during quarantine my natural growth made me consider how I would look if I let my kinks grow out. So, I decided to find a product that came close to kinky hair as possible, just so I could try it out. Fast forward to now, it was an effortless fit. Whenever I wore my bundles/wig in a fro or defined curls, I felt bolder, I felt seen, I felt more like me.
Go Luxe Beauty intends to normalize the luxury in wearing our textured hair, whether it’s relaxed or natural. We are normalizing hair that looks and acts like it’s ours.
Luxury to us is when they can't tell the difference.